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“Get Down to Brass Tacks with PALs” by Timothy Coronis

“Does this scenario seem familiar? Your patient smiles, relieved to hear that the change in his near vision is natural. But as you introduce him to your optical staff, he's still confused about the concept of progressive lenses. He looks down at the presbyopia brochure he's holding, and it all seems abstract.

The conversation turns to lens options. The patient is unsure at first, but after a little while, your staff member steers the conversation, and soon the patient is talking about himself, his interests and the details of his day to day -- not lens designs or vision zones. This relaxed, reassured approach stresses the use and benefits of progressive lenses. Because of the habits and policies in place in your practice, patients find themselves being handled carefully and confidently.

Situations like this seem to flow easily in your office, but in fact, it has taken hard work to get to your present level.”

In our featured article, “Get Down to Brass Tacks with PALs” by Timothy Coronis, you'll learn dispensing skills for presenting options and stress the lens benefits, not the complex technical side of progressive lenses.

To find out more, log onto www.visionweb.com, go to News & Info, then to NEWS DESK then select Spectacle Lenses.